Dhar Mann Studios, Fox Entertainment, and HOLYWATER have signed a multi-year partnership to produce 40 original vertical series for the Ukrainian app My Drama. Under the agreement, Dhar Mann Studios, the production company of YouTuber Dhar Mann, will create and produce at least 40 narrative vertical videos. The content will first appear on HOLYWATER’s MyDrama app, after which Fox Entertainment Global will distribute it worldwide, reports The Hollywood Reporter.
“We’re pleased to partner with Dhar and Fox to bring this creative vision to My Drama audiences worldwide. This represents the first step in our broader strategy to attract global creators and top-tier talent to vertical storytelling at scale,” said HOLYWATER co-founders and co-chairs Bohdan Nesvit and Anatoliy Kasyanov.
HOLYWATER described Dhar Mann as “one of the best YouTube creators in the world” with a global audience.
“This deal further strengthens HOLYWATER’s leadership in mobile technology with an entirely new vertical project direction that moves, inspires, and redefines modern storytelling,” said Prentice Fraser, President of Fox Entertainment Global.
