The Ukrainian cryptocurrency exchange WhiteBIT has launched a separate platform, whitebit.uk, and entered the United Kingdom market. The company has also opened an office in London’s Canary Wharf district, one of the city’s main financial hubs.
At the end of 2025 the company carried out a similar expansion campaign in New York during its entry into the US market.
The company notes that the UK is an important financial hub. According to data from the UK regulator FCA, most users are familiar with crypto assets, and around 8% of adults already use them. A significant share of users prefers centralized exchanges, which is the segment the platform is targeting.
“Entering the UK market marks an important milestone in WhiteBIT’s expansion across regulated jurisdictions,” said Volodymyr Nosov, Founder and President of W Group, which WhiteBIT is a part of. “The UK has long been a global financial hub, and we see strong demand for platforms that combine innovation with a high level of trust, transparency, and compliance. Our goal is to provide users with access to digital assets while maintaining the standards that define our platform globally.”
WhiteBIT UK is tailored to meet the expectations of both retail users and professional market participants. For retail users, the platform offers core features like spot trading, market analytics, and instant conversion. Users can fund accounts in GBP using payment cards and the Faster Payments Service (FPS). For institutional participants, WhiteBIT UK includes capabilities such as liquidity and market-making support, token listing options, Crypto-as-a-Service, and API connectivity, enabling integration and management of digital asset operations within a single platform. In addition, users in the UK can access crypto lending services, as well as auto-invest functionality (subject to product availability, onboarding checks, and applicable UK regulatory requirements)
